News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Peter Goldstone, CEO / Hanley Wood / April 30, 2013
When we create a brand we create our identity. We want our customers and prospects to clearly understand what our organization does, why we do it and what we stand for. Once we have achieved a solid brand identity we then have to look at how to create a brand experience that stretches across all of our corporate communications and is echoed by all of our employees.
In today’s digital world I believe that we need to concentrate on two specific areas to create unique interactions between our brand and our customers: building trust and creating a singular brand experience.
- Customers want to “buy”
Peter Goldstone, CEO / Hanley Wood / March 13, 2013
Technology has affected every business model in every industry. We love it and hate it at the same time. We embrace it, champion it and strive to implement the best solutions for both our internal and external needs.
It is easy to shoot off an email or a text message. Quick, simple and fast. In fact, it seems that more and more people prefer to respond to email rather than voice mail. While being able to communicate with our customers in multiple ways is incredibly valuable, developing truly beneficial business relationships is a process that ultimately requires face to face interactions.Read More