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Jude Savage / Hanley Wood Marketing / May 23, 2013
One of the most important collaborative partners an art director — or a corporate marketer — can have is a talented and experienced photographer.
Long before I was sure of myself I was counting on the creativity of the photographers with whom I work on clients’ marketing and branding projects. Their vision into my concepts and ideas helps make the marketing projects I lead more successful. Basically, they make me look good and help to make my clients happy.
Recently, when I needed a trusted collaborator for an important Sherwin-Williams advertising project, I turnedRead More