News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Megan Marrs / Wordstream / December 17, 2013
Content marketing continues to dominate as a core component of a successful B2B marketing strategy – and we’ve got the facts to prove it. Get your flabbergasted face on, it’s time for some seriously surprising stats and facts about B2B content marketing!
Note: Most of this data is taken from the Content Marketing Institute’s B2B 2014 Report. Exceptions to this are marked.
Fact #1: 93% of B2B marketers use content marketing. Yep – almost all of them.
Fact #2: 42% of B2B marketers say they are effective at content marketing. (Only 36% felt this way last year. Way to go, that’sRead More
MULTIFAMIILY EXECUTIVE / October 2, 2013
The MFE Concept Community website is the ultimate media hub for student housing projects including free access to webinars, proprietary research, project renderings, articles, and other expert student housing insight. In conjunction, the MFE CONCEPT COMMUNITY LIMITED EDITION REPORT, a detailed analysis on the latest on student housing project planning, financing, development, and design has been developed.
Tuning in to the wants and needs of Gen Y is a whole new ballgame and reaching out and reeling in student renters requires an ever-evolving skill set. Marketing efforts are shiftingRead More
IAB, produced by Ovum / September 24, 2013
2013 IAB and Ovum Study
Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to IAB analysis of figures released in this new IAB study, produced by Ovum, which updates the landmark “Marketer Perceptions of Mobile Advertising” survey of 2011. This finding supports the prior study’s prediction that brand marketers’ mobile advertising budgets were on the uptick. In addition, the survey showed that the number of marketers who maintained annual mobile budgets exceeding $300,000 more than quadrupled, rising from merely 7 percent in 2011 to 32 percent thisRead More
Webtrends / ClickZ / September 24, 2013
Companies understand the importance of investing in the fast-growing mobile market to remain competitive. But there’s a lot of uncertainty about how to invest in — and make money from — a mobile marketing channel.
This white paper reveals how testing on smartphones and tablets lifts conversions, and provides a how-to guide for implementing a mobile optimization strategy.
- Mobile’s role in the conversion ecosystem
- The marketers’ value in mobile
- Testing and optimization for mobile
- What to optimize on mobile
- Usability and design
- Mobile segmentation and targeting
Accenture / August 5, 2013
With better trust and alignment, marketing and IT can create a digital marketing strategy that improves customer experiences across channels.
Chief Marketing Officers (CMOs) and Chief Information Officers (CIOs) must work more closely than ever to reach and engage today’s digital customer.1
Technology underpins and helps to shape the entire customer experience. But often, the marketing and IT organizations responsible for designing customer experiences aren’t in synch. Without a unified approach to using data insights, technology and creative strategy to orchestrate customerRead More