News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
New SIIA/ABM Survey: 96 Percent of Business Media Users Rely On Trade Magazines and Websites To Make Purchase Decisions
Laura Greenback / SIIA / August 6, 2013
ABM, a division of SIIA, today released research – “the Value of B-to-B”– showing that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting buyers and sellers. The Value of B-to-B report was sponsored by Adobe Systems Inc. and supported by marketer organizations ANA, ISBM and BMA, as well as eight trade publishing companies. Some key takeaways include:
- Trade media have reach: 96 percent of media users polled visit b-to-b websites and read print magazines. 73 percent visit these websites at least weekly, and
Tom Rousseau / August 15, 2013
Believe Einstein said if you can’t explain it to your grandmother then you don’t really know the subject. He did say that before a lot of grandmas graduated with MBAs and Ph.Ds. in more modern times but the point is when developing a story you need to share with PowerPoint – you have to know your subject.
Why? Because with each and every slide you put together, you should ask yourself what is the “so what?” of that slide to your audience. Last night I was wrapping up a story around what content I was going to present at four different 2013 Hanley Wood Business Media Divisions National Sales meetings:Read More
Robert Rose / Content Marketing Institute / July 28, 2013
Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs Must Evolve Or Move On.
Indeed, the role of the B2B CMO is undergoing fundamental change, and I, for one, wholeheartedly agree with the report’s conclusions — particularly the one that states, “those marketers who better demonstrate a direct connection between marketing activity and business results earn a more prominent seat at the leadership table.”
However, I find the “swagger” conveyed in the survey results toRead More
Hanley Wood Announces Groundbreaking Research Alliance With the Window and Door Manufacturers Association
Hanley Wood / July 29, 2013
Washington, D.C. – July 29, 2013 – Hanley Wood LLC, the premier media, event, information and strategic marketing services company serving the construction industry, announced today the formation of a strategic research partnership with the Window and Door Manufacturers Association (WDMA).
The alliance was established to provide the WDMA with comprehensive data on the residential window, door and skylight market as well as the architectural doorRead More
Joint Center for Housing Studies of Harvard University / June 26, 2013
Driven by rising home prices and growing demand, the U.S. housing recovery is well underway, concludes The State of the Nation’s Housing report released on June 26, 2013 by the Joint Center for Housing Studies of Harvard University. While still at historically low levels, housing construction has finally turned the corner, giving the economy a much-needed boost. But even as the recovery gains momentum, millions of homeowners are still delinquent on their mortgages or owe more than their homes are worth, and severe housing cost burdens have set a new record.Read More