News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Andrew Block / Hanley Wood Marketing / September 5, 2013
When it comes to how people access, view and interact with content on the Internet, big changes are afoot.
In her latest Internet Trends Report, tech analyst Mary Meeker announced that 15 percent of all web traffic now comes from mobile devices — up from 10 percent in 2012.
For the first time in history, smartphones are poised to outsell feature phones.
And International Data Corporation predicts that by the end of 2013, tablet sales will exceed that of portable PCs.
In short, consumers are increasingly connecting to the Internet using smaller screens and devices. That means the challengeRead More
eMarketer / May 20, 2013
Questions for advertisers remain
Device fragmentation is a tenacious problem for content providers and advertisers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eye glasses means digital content will need to be served to an ever-increasing number of screens, according to a new eMarketer report, “Responsive Design: A Solution for Publishers, a Question for Advertisers.”
Responsive web design—a single-URL site configuration that enables content providers toRead More