News & Opinions
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Jim Cory / REMODELING / May 14, 2013
Confident selling sends a strong message that your company will deliver value
“You love what you do,” Mark Hunter told his audience at the Remodeling Leadership Conference on May 10. “But you’re [often] not comfortable selling it.”
Remodelers, Hunter points out, are often people who come from building or design and are, typically, uninterested in sales. But here’s where the profit outcome begins to take shape: Selling well requires using what you know to take charge of that sales conversation. “We can make great money,” Hunter says, “when we sell what we do well.”