News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Cassie Brown / Marketing Profs / February 27, 2015
Events can be a successful technique for marketing, engagement, and networking—if they’re done properly. Unfortunately, many organizations settle for mundane, outdated, and unimaginative events. So much so, that when some people hear the word “event,” they may just roll their eyes.
Three-quarters of executives are looking for greater return on investment (ROI) from corporate events, a national Harris Interactive survey found. That may seem daunting to achieve, but there are tried and true ways to increase event ROI, including making use of behaviors that driveRead More
Hana Abaza / Content Marketing Institute / October 12, 2014
One of the biggest challenges facing content marketers today is how to measure the effectiveness of their content marketing. According to the B2B content marketing report, this is going to be a major area of focus in 2015, and with good reason! Content marketers have to be more accountable and demonstrate that they are contributing to the bottom line, not just adding a cost center to the business.
So where do we start? The reality is that we’re not lacking for metrics. Page views, shares, click-through rates, engagement — you name it, you can track it. We have more data about our content thanRead More
John Caulfield / MULTIFAMILY EXECUTIVE / September 23, 2013
A property’s social media presence drives residents to the development’s online locations the quickest.
You may think your properties’ websites effectively attract traffic. But a leading expert in marketing via search-engine optimization says many multifamily developers and apartment managers aren’t fully tapping into social media, which determine how Google ranks the relevance of a property or company link for users in its SEO pecking order.Read More
Lindsay Machak / MULTIFAMILY EXECUTIVE / September 19, 2013
A 100-unit property can bring in more than a million dollars in additional revenue with just a few tweaks, according to some multifamily management pros.
During a panel session at the MFE Conference in Las Vegas on Sept. 10, a team of five experts discussed strategies of how to boost the bottom line of a 100-unit community with seven strategies.
Determining if you’re charging an accurate amount for rent and then raising the rents to meet your value was one of the first places the experts sought to increase money. It’s also where a 100-unit property might gain more than $400,000.
Using revenueRead More
Courtney Seiter / Marketing Land / November 5, 2012
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.”
When I read this (slightly paraphrased) quote from Donald Rumsfeld back when it was first said in 2002, it sounded like total political gobbledygook.
But I thought of it recently in a new context: social media ROI. And suddenly, it makes perfect sense.Read More