News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
John Caulfield / MULTIFAMILY EXECUTIVE / September 23, 2013
A property’s social media presence drives residents to the development’s online locations the quickest.
You may think your properties’ websites effectively attract traffic. But a leading expert in marketing via search-engine optimization says many multifamily developers and apartment managers aren’t fully tapping into social media, which determine how Google ranks the relevance of a property or company link for users in its SEO pecking order.Read More
Lindsay Machak / MULTIFAMILY EXECUTIVE / September 19, 2013
A 100-unit property can bring in more than a million dollars in additional revenue with just a few tweaks, according to some multifamily management pros.
During a panel session at the MFE Conference in Las Vegas on Sept. 10, a team of five experts discussed strategies of how to boost the bottom line of a 100-unit community with seven strategies.
Determining if you’re charging an accurate amount for rent and then raising the rents to meet your value was one of the first places the experts sought to increase money. It’s also where a 100-unit property might gain more than $400,000.
Using revenueRead More
Courtney Seiter / Marketing Land / November 5, 2012
“There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.”
When I read this (slightly paraphrased) quote from Donald Rumsfeld back when it was first said in 2002, it sounded like total political gobbledygook.
But I thought of it recently in a new context: social media ROI. And suddenly, it makes perfect sense.Read More