News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Jim Yu / Search Engine Land / December 3, 2013
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear.
Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher.
These innovations require SEO marketers to think more closely about the value their content creates for users and to take the technical steps that communicate that value to the search engines. Additionally, with an increasing shift toward mobile, it’s even more importantRead More
Lance Ulanoff / Mashable / January 15, 2013
If you ever used it, you know Facebook Search barely counts as such. It’s absolutely awful. As of Tuesday, however, it’s about to go from zero to hero.
To understand how fundamentally better Facebook’s new Graph Search will be, just spend five minutes using the current excuse of a search engine. Yes, that’s right, it stinks.
Sure, there’s some word-wheeling in there — where suggested results start appearing as soon as you type a few letters — but the quality of the results ain’t great. it’s just an endless number of Facebook pages that have little relation to your query.Read More