News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Demand Gen Report / May 23, 2015
As search marketing becomes a more integrated discipline, marketers are looking for ways to become more agile in their budgeting to stay competitive. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO, according to this infographic from Indazo, a search engine marketing firm.Read More
Arnie Kuenn / Content Marketing Institute / April 20, 2015
Search engines take a number of signals into consideration when serving results to provide the most relevant and useful content to searchers. Though many elements of a website affect where the site’s pages rank, a website’s authority – its digital reputation as a trusted, reliable source – is certainly something that contributes to how high or low it appears in the Search Engine Result Pages (SERPs).
Because of this, improving your website’s authority can be beneficial to your search engine rankings. In addition to creating great content, consider the following four-point planRead More
Staff Report / instantShift / April 2015
Implementing a successful mobile SEO strategy in 2015 will definitely give you a competitive benefit. The number of mobile users are rapidly growing day by day, a recent study explained that 74% of mobile users use search engines to make a purchase. This makes it very important that you optimize your website for small screen devices to target the mobile users and improve the user experience in
David Davila / Market What's Meaningful Blog / April 24, 2014
When the term “integrated marketing” first came on the scene, companies focused on the same look and feel and messaging, so that everything looked the same to the customer. But now, with the confluence of digital marketing with PR and social media, integration takes on a whole new meaning—and it can connect your business to leads and prospects with much greater conversion potential. How? It’s all about the digital search strategy.
Now, when taking on an integrated project, the first place to start is with the customer. What journeys do they take throughout the buying cycle? What areRead More
Jim Yu / Search Engine Land / December 3, 2013
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear.
Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher.
These innovations require SEO marketers to think more closely about the value their content creates for users and to take the technical steps that communicate that value to the search engines. Additionally, with an increasing shift toward mobile, it’s even more importantRead More