News & Opinions
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Ben Plomion / ClickZ / July 24, 2013
Display advertising has made major leaps over the past few years; today, it’s a tool tailor-made for direct response marketers with a programmatic mindset. Unfortunately, many direct response marketers – haunted by memories of display’s days as a low-click crapshoot – remain reluctant to embrace modern display advertising. Simply put, they don’t know what performance display looks like. It’s time to debunk those myths.
Myth No. 1: Display Can Only Be Used for Brand Awareness
Right…and social media can only be used for contests. Display is muchRead More