News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Christopher Baldock / Content Marketing Institute / March 26, 2014
In this post, we’ll focus on how the keyword strategies of the past have given way to a new type of strategy that can help your brand succeed in a semantic search world: an owned, paid, and earned content strategy.
Move over keyword strategy
Keyword strategies should be put to rest — at least, in the way they used to be utilized. The same thing can be said about trying to rank “on the first page.” Want to know the reason for this? Look no further than your own Google search results.
After searching for a topic, take a look at the first page. You’ll see snippets from industry experts you may know,Read More
John Caulfield / MULTIFAMILY EXECUTIVE / September 23, 2013
A property’s social media presence drives residents to the development’s online locations the quickest.
You may think your properties’ websites effectively attract traffic. But a leading expert in marketing via search-engine optimization says many multifamily developers and apartment managers aren’t fully tapping into social media, which determine how Google ranks the relevance of a property or company link for users in its SEO pecking order.Read More
Mathew Sweezey / ClickZ / July 30, 2013
I’ve heard the term “buyer’s journey” more than ever over the past year and a half. Marketers have been talking about understanding the buyer’s journey for some time now, but I haven’t seen any hard data to define what exactly this term means. I decided to research the buyer’s journey concept to better understand how to leverage it in modern marketing. To understand the buyer’s journey concept, I surveyed 400 B2B buyers and compiled their answers to create the first definitive guide to the modern buyer’s journey.
Why I Surveyed BuyersRead More
eMarketer / July 18, 2013
Social media integration and external link building rank as significant challenges
Search engine optimization (SEO) is one of the most essential digital marketing tactics for both business-to-consumer (B2C) and business-to-business (B2B) companies.
Ascend2 and Research Underwriters in June 2013 surveyed businesses worldwide, comparing them based on their self-rated SEO performance as either “very successful” or “not successful.” The study found that companies with superior SEO strategies were more likely than those with poor SEO strategies to focus on increasing theirRead More
Tim Parker / Intuit / July 1, 2013
A steady transformation is taking place in online marketing. The strategies for getting your website seen by existing and prospective customers are changing. Instead of focusing exclusively on SEO, or search engine optimization, many companies are shifting their attention to content marketing.
Up until recently, SEO experts could get pages to rank high in search engine results, even if the content was low-quality or nonexistent. Remember when you could click on a listing only to be taken to a page that had nothing but ads and other links? Not everybody tried to game the system, of course, butRead More