News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Demand Gen Report
Attracted to the lower cost-per-lead, greater lead volumes and other benefits, marketers are allocating larger portions of their marketing budgets to inbound marketing. The share of the marketing budget designated to inbound marketing tactics already exceeds 50% and is projected to rise to 65% in North America by 2015, according to SiriusDecisions.
Click here to download this report on Demand Gen Report to discover some of the key trends in SEO and inbound marketing.Read More
Christopher Baldock / Content Marketing Institute / March 26, 2014
In this post, we’ll focus on how the keyword strategies of the past have given way to a new type of strategy that can help your brand succeed in a semantic search world: an owned, paid, and earned content strategy.
Move over keyword strategy
Keyword strategies should be put to rest — at least, in the way they used to be utilized. The same thing can be said about trying to rank “on the first page.” Want to know the reason for this? Look no further than your own Google search results.
After searching for a topic, take a look at the first page. You’ll see snippets from industry experts you may know,Read More
John Caulfield / MULTIFAMILY EXECUTIVE / September 23, 2013
A property’s social media presence drives residents to the development’s online locations the quickest.
You may think your properties’ websites effectively attract traffic. But a leading expert in marketing via search-engine optimization says many multifamily developers and apartment managers aren’t fully tapping into social media, which determine how Google ranks the relevance of a property or company link for users in its SEO pecking order.Read More
Mathew Sweezey / ClickZ / July 30, 2013
I’ve heard the term “buyer’s journey” more than ever over the past year and a half. Marketers have been talking about understanding the buyer’s journey for some time now, but I haven’t seen any hard data to define what exactly this term means. I decided to research the buyer’s journey concept to better understand how to leverage it in modern marketing. To understand the buyer’s journey concept, I surveyed 400 B2B buyers and compiled their answers to create the first definitive guide to the modern buyer’s journey.
Why I Surveyed BuyersRead More