News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Adam Bluestein / Inc. / October 1, 2013
The ACA’s health-insurance exchanges open today. What does it mean for small-business owners?
It’s finally here. Come hell or government shutdown, Tuesday, October 1 is opening day for Obamacare’s central feature: the health-insurance exchanges.
These online marketplaces will allow individuals and small businesses to comparison-shop for health plans from a variety of carriers. Business owners in many states finally will get a chance to see their coverage options and premiums under the new health-care law.
The nationwide rollout of these state- and federally-runRead More
Jayson DeMers / Small Business Trends / August 21, 2013
Forming and maintaining relationships with customers is one of the most important aspects of any business. Without positive relationships, it’s hard to thrive in any industry and long-term success can be jeopardized. That’s why it’s so advantageous to implement a customer relationship management (CRM) system into your operations.
Let’s discuss the basics of how this technology works, the benefits of CRM and some guidelines for choosing a CRM platform.
The primary purpose of CRM software is to streamline all major areas of customer interactions. This can include managingRead More
Bruce Case, president, Case Design/Remodeling / REMODELING / August 3, 2013
Marketing and sales are about extending an invitation. It is our job to be clear in the invitation – what we do, what we are asking them do, what’s the personality of our business – and it is up to our potential clients to decide whether they’d like to partake. If we extend enough invitations and enough people accept, business is good. If we don’t extend enough invitations or enough people don’t appreciate what we are offering, business is bad.
Thinking this way about sales and marketing leads to subtle but important evolutions in marketing and sales approaches. Rather than using tips,Read More
eMarketer / June 26, 2013
SMBs measure success by sales, lead gen
Small and medium-sized businesses (SMBs) may not always have the same resources as their larger counterparts, but that doesn’t mean the importance of digital marketing is lost on them. And as the cost of digital marketing tools drops, SMBs are moving fast to incorporate them into the overall marketing mix, according to a poll of digital marketing decision-makers in the US conducted in March 2013 by marketing software company Vocus and Inc. Magazine.
SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness wereRead More
Max Nisen/ Business Insider / June 19, 2013
Modern humans have radically changed the way that they work and the way that they live, and to be successful, the small business owner must adapt to the growing-up of Millennials.
That’s the reality of the digital age, and an insight that’s at the core of how Brian Halligan, CEO of marketing software company HubSpot, does business and organizes his company.
Proper company organization is especially key for small businesses, because attracting the millennial generation, as workers and customers, is essential to surviving.
On the customer side, it means people expect things toRead More