News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ian Michaels / Social Media Today / November 11, 2013
It is estimated that the average internet user spends a quarter of their time on social media sites each year. With over 400 million tweets a day and 10 million Facebook apps (and growing) the social frontier is evolving at an alarming rate – and with it comes exponentially more data from your target audience. According to Gleanster Research (see the Deep Dive “Leveraging Social Data Expertise to Maximize the Value of Social Listening”), 85% of brand marketers believe social media is critical to the marketing strategy. It turns out that it’s not so difficult to engage consumers on social;Read More