News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ian Michaels / Social Media Today / November 11, 2013
It is estimated that the average internet user spends a quarter of their time on social media sites each year. With over 400 million tweets a day and 10 million Facebook apps (and growing) the social frontier is evolving at an alarming rate – and with it comes exponentially more data from your target audience. According to Gleanster Research (see the Deep Dive “Leveraging Social Data Expertise to Maximize the Value of Social Listening”), 85% of brand marketers believe social media is critical to the marketing strategy. It turns out that it’s not so difficult to engage consumers on social;Read More
Andrea Fishman / May 15, 2013
The immediacy of the data. The stark nature of the results. The ability to select a “winner.” For many, this allure of A/B and multivariate testing has elevated the practice of site optimization to a Holy Grail. Content, offers, creative imagery, pricing, device, and time-of-day are all fair game for optimization. For better or worse, with a few simple mock-ups and some readily accessible software, just about everything can be tested. And when all goes well, a clear option emerges.
But what happens when the data gets a bit murkier? When it’s not completely clear why one versionRead More
Rich Vancil / BtoB / April 22, 2013
Visualize the two major rivers of information that flow into and out of the marketing organization. The first is the flow of data that informs the “in-bound” product management process, wherein customer requirements are gathered and prioritized. The second is the flow of “ou-tbound” product marketing work-effort, wherein products and services are presented to the marketplace.
Social marketing is the process of applying social listening and social communicating as a new and value-adding element to those in-bound and out-bound information flows. For example,Read More