News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
John Crosby / HW.com / November 26, 2013
As we take time here in the U.S. to give thanks and show appreciation for what we have in life, I’ve noticed some great examples of great social marketing efforts tied to the Thanksgiving holiday. Admittedly, most are primarily B2C marketing campaigns, but why should they get to have all the fun? Seriously, there are so many aspects of the building products industry that are very personal to consumers and, thus, appealing to architects, builders, and remodelers.Read More
Ian Michaels / Social Media Today / November 11, 2013
It is estimated that the average internet user spends a quarter of their time on social media sites each year. With over 400 million tweets a day and 10 million Facebook apps (and growing) the social frontier is evolving at an alarming rate – and with it comes exponentially more data from your target audience. According to Gleanster Research (see the Deep Dive “Leveraging Social Data Expertise to Maximize the Value of Social Listening”), 85% of brand marketers believe social media is critical to the marketing strategy. It turns out that it’s not so difficult to engage consumers on social;Read More
Construction Marketing Association / November 6, 2013
To further understand the use of social media in the construction industry, the Construction Marketing Association conducted a national survey of construction professionals. The following questions were asked:
1. Do you employ social media in your marketing program?
2. If yes, do you manage social media marketing internally or outsource?
3. What social networks do you employ? Check all that apply
4. Do you employ blogging?
5. Have you utilized paid advertising on the following networks? Check all that apply.
6. What social media is MOST effective in achieving results?
7. What social mediaRead More
Jessica McGreal / B2BMarketing.net / November 6, 2013
Six months down the line and Twitter’s six-second video phenomenon has already gained 13 million active users. The app has quickly become a popular marketing medium in the B2C world; while B2B brands are still deciding if the social network will play a bigger role in their content marketing plans.
Now available on Android and in the midst of introducing a range of new features, Vine’s social engagement has almost caught up with YouTube uploads on Twitter, according to a new Socialbakers report. Tweeted YouTube videos earn a 0.048 per cent engagement rate on average, while Vine tweets receiveRead More
Laurent Francois / Social Media Today / October 28, 2013
One of the key issues in transforming an enterprise into a digital business is actually a real battlefield. The leap to digital marketing is not only a technology problem or a debate on which framework needs to be used; it’s also about leadership and vision.
According to Cap Gemini, most of the transformations require 2 to 5 years in order to be properly set up within big organizations. When we compare it with the short history of social media, it can seem a bit complicated to both invest in the right channels and also forecast the “next big thing”. This really shakes marketers,Read More