News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ben Heyman / Social Media Today / March 12, 2014
Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The ‘spray and pray’ method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this the sale will come eventually. And that sale will also come with brand loyalty and support for life.
One of the many reasons companies join Facebook and Twitter is to be discoverable. When a potential customer searches for you online, can they find you? Step number one. But once they find you, what willRead More
Lauren Blecher / Social Media Examiner / February 6, 2014
Are you looking for new ways to generate leads with social media? Could your online lead generation program use an upgrade?
If so, you’re not alone. Only 40% of marketers feel their current online marketing mix meets sales pipeline needs.
What’s the Real Lead Generation Problem?
B2B marketers often peg social media as a brand awareness vehicle, not a lead generation tool. But if you haven’t given social lead generation a shot, your business is missing out on a lucrative marketing channel.
If lack of ROI is your biggest challenge with social media, there are likely two issues:
1. Your teamRead More
Warren Knight / Social Media Today / December 13, 2013
We are coming to the end of 2013, which is a scary thought considering I remember last New Year’s Eve like it was yesterday! Social media has been THE hot topic for 2013 and I can’t see that changing. Here are my 7 hot predictions in social media for 2014.
1. The Rise of Short Lived Social Networks
Facebook offered fleeting video and image sharing social network SnapChat $3 Billion! I don’t think it is worth what Facebook offered; however, it is clear that there is a space in the market for networks where content literally vanishes seconds after being received. The reason for this beingRead More
Kim Celestre / Forrester Research / November 5, 2013
Like many marketing leaders, you may find it challenging to accelerate the advancement of your social marketing initiative(s) because you are at a point where you need to articulate how your social marketing program(s) contributes value to your brand’s business objectives. Whether you are launching a pilot social marketing program or a long-term corporate initiative, eventually you will need to get in front of your CMO and state your case for getting more budget and headcount to support your programs. Easier said than done? Well according to many marketers, it is. In fact, marketersRead More
John Crosby / HW.com / November 26, 2013
As we take time here in the U.S. to give thanks and show appreciation for what we have in life, I’ve noticed some great examples of great social marketing efforts tied to the Thanksgiving holiday. Admittedly, most are primarily B2C marketing campaigns, but why should they get to have all the fun? Seriously, there are so many aspects of the building products industry that are very personal to consumers and, thus, appealing to architects, builders, and remodelers.Read More