News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tom Pick / Business 2 Community / November 13, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs, websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective.
While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. Whether one agrees with conclusions of the research or not, it clearly has one importantRead More
Ian Michaels / Social Media Today / November 11, 2013
It is estimated that the average internet user spends a quarter of their time on social media sites each year. With over 400 million tweets a day and 10 million Facebook apps (and growing) the social frontier is evolving at an alarming rate – and with it comes exponentially more data from your target audience. According to Gleanster Research (see the Deep Dive “Leveraging Social Data Expertise to Maximize the Value of Social Listening”), 85% of brand marketers believe social media is critical to the marketing strategy. It turns out that it’s not so difficult to engage consumers on social;Read More
Jessica McGreal / B2BMarketing.net / November 6, 2013
Six months down the line and Twitter’s six-second video phenomenon has already gained 13 million active users. The app has quickly become a popular marketing medium in the B2C world; while B2B brands are still deciding if the social network will play a bigger role in their content marketing plans.
Now available on Android and in the midst of introducing a range of new features, Vine’s social engagement has almost caught up with YouTube uploads on Twitter, according to a new Socialbakers report. Tweeted YouTube videos earn a 0.048 per cent engagement rate on average, while Vine tweets receiveRead More
Dan Stasiewski / Content Marketing Institute / October 10, 2013
Content marketers work hard — after all, it’s not easy to produce the blog posts, white papers, videos, and eBooks that make up a large portion of a content marketing strategy. Writing, design, distribution — there are multiple steps involved just to get something created. Not to mention that there are so many competing content sources these days that each content effort needs to find a way to break through all the search and social noise. Regardless of how great your content is, if no one’s showing up to read it, it won’t have an impact.
How, then, can you ensure your content is reachingRead More
Avinash Kaushik / Occam's Razor / September 30, 2013
Two things I love a lot:
1. Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful.
2. Visuals, because if I can paint a simple picture about something complex it means I understand it and in turn I can explain it to others.
This post is at the intersection of those two lovely things.
Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge.
We’ll start with digital at the highest strategic level, which leads us into contentRead More