News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mandy Edwards / Business2Community / June 20, 2015
You can make social media marketing work. I’m not going to lie – it’s hard and does take time, but it can work. I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to me, however most business owners are focused on what their business does, whether it be food or clothes or B2B services. If social media isn’t working for your business, you need to figure out why. There’s always a reason something isn’t working or lining up. Figuring out what it is will help you know what toRead More
To increase user satisfaction, and, as a result, online purchases, e-commerce sites struggle to find a variety of ways to provide a more exciting and personalized user experience. Building trust in potential consumers’ minds is one of the biggest challenges, especially for new e-commerce sites.
A trustworthy environment can reduce hesitations and concerns, and have a significant effect on user’s behavior.
But, trust toward the e-commerce site isn’t the only factor in this equation. The bumpy road to purchase is also affected by the perception of benefit and perceived risks. A purchaseRead More