News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
To increase user satisfaction, and, as a result, online purchases, e-commerce sites struggle to find a variety of ways to provide a more exciting and personalized user experience. Building trust in potential consumers’ minds is one of the biggest challenges, especially for new e-commerce sites.
A trustworthy environment can reduce hesitations and concerns, and have a significant effect on user’s behavior.
But, trust toward the e-commerce site isn’t the only factor in this equation. The bumpy road to purchase is also affected by the perception of benefit and perceived risks. A purchaseRead More