News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ben Heyman / Social Media Today / March 12, 2014
Social media is free, sure. But it is not a channel to shout your messages and get people to buy your products. The ‘spray and pray’ method does not work here. Social media is social by nature. It is about developing relationships and rapport with customers and potential customers. By doing this the sale will come eventually. And that sale will also come with brand loyalty and support for life.
One of the many reasons companies join Facebook and Twitter is to be discoverable. When a potential customer searches for you online, can they find you? Step number one. But once they find you, what willRead More
Warren Knight / Social Media Today / December 13, 2013
We are coming to the end of 2013, which is a scary thought considering I remember last New Year’s Eve like it was yesterday! Social media has been THE hot topic for 2013 and I can’t see that changing. Here are my 7 hot predictions in social media for 2014.
1. The Rise of Short Lived Social Networks
Facebook offered fleeting video and image sharing social network SnapChat $3 Billion! I don’t think it is worth what Facebook offered; however, it is clear that there is a space in the market for networks where content literally vanishes seconds after being received. The reason for this beingRead More
Tom Pick / Business 2 Community / November 13, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs, websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective.
While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. Whether one agrees with conclusions of the research or not, it clearly has one importantRead More
Ian Michaels / Social Media Today / November 11, 2013
It is estimated that the average internet user spends a quarter of their time on social media sites each year. With over 400 million tweets a day and 10 million Facebook apps (and growing) the social frontier is evolving at an alarming rate – and with it comes exponentially more data from your target audience. According to Gleanster Research (see the Deep Dive “Leveraging Social Data Expertise to Maximize the Value of Social Listening”), 85% of brand marketers believe social media is critical to the marketing strategy. It turns out that it’s not so difficult to engage consumers on social;Read More
Jessica McGreal / B2BMarketing.net / November 6, 2013
Six months down the line and Twitter’s six-second video phenomenon has already gained 13 million active users. The app has quickly become a popular marketing medium in the B2C world; while B2B brands are still deciding if the social network will play a bigger role in their content marketing plans.
Now available on Android and in the midst of introducing a range of new features, Vine’s social engagement has almost caught up with YouTube uploads on Twitter, according to a new Socialbakers report. Tweeted YouTube videos earn a 0.048 per cent engagement rate on average, while Vine tweets receiveRead More