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The Bots Are Taking Over Solve Media Warns That Bogus Traffic is on the Rise, Resulting in Billions in Waste
Mike Shields / AdWeek / February 7, 2013
It’s Solve Media’s job to help make sure you’re not a cylon. Or a Borg, or a Dalek, or some kind of Web scraping robot. So when the company says that bot traffic is on the rise, there might be reason for Web publishers, advertisers and e-commerce companies to worry.
The company, which delivers text ads that take the place of those annoying Captcha security tools (where you have to type an illegible word to prove you’re not a robot), has released its latest Bot Traffic Market Advisory. The numbers are troubling.
According to Solve, the amount of “suspicious activity”Read More