News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
MULTIFAMIILY EXECUTIVE / October 2, 2013
The MFE Concept Community website is the ultimate media hub for student housing projects including free access to webinars, proprietary research, project renderings, articles, and other expert student housing insight. In conjunction, the MFE CONCEPT COMMUNITY LIMITED EDITION REPORT, a detailed analysis on the latest on student housing project planning, financing, development, and design has been developed.
Tuning in to the wants and needs of Gen Y is a whole new ballgame and reaching out and reeling in student renters requires an ever-evolving skill set. Marketing efforts are shiftingRead More
Charlotte O'Malley / MULTIFAMILY EXECUTIVE / September 11, 2013
During the #MFEC exclusive presentation on MFE’s Concept Community, we discussed lessons learned while covering the student housing beat with our industry partners American Campus Communities, Fountain Residential, Humphreys & Partners, KTGY, and J Turner Research. The culmination of all our research and survey data was seen in two virtual communities unveiled during the session, which paint a full picture of the ideal student housing community that Gen Y longs for.
The first “concept community” presented during the session was designed by KTGY, the same architectureRead More
Brent Little, president, Fountain Residential Partners / MULTIFAMILY EXECUTIVE / August 20, 2013
1. August Doesn’t Move
The primary difference between conventional multifamily housing and student housing is that August does not move. If you miss your delivery date, or do not lease to pro-forma occupancy by the beginning of the fall semester, you “enjoy” that occupancy for a year. With conventional apartments, you can recoup those leases in the ensuing months with little damage to your returns.
2. Failure to Execute is Fatal
Execution is everything in the student realm. I call it the Apollo 13 method of management; your oxygen is running low and you’re about to burn up on re-entry,
Joseph Batdorf, president and CEO, J Turner Research / MULTIFAMILY EXECUTIVE / August 5, 2013
When it comes to student housing in the United States, one thing is pretty much clear: the dorm days are over.
To satisfy both cost and quality-of-life concerns, most students have moved off campus into modernized student housing communities, and competition for their rent dollars hinges around several key factors: be close to school, build big apartments with lots of storage, and make sure residents have their own bathroom (even if they share a bedroom).
As revealed in “Gauging Student Living Preferences,” a survey of 7,095 graduate and undergraduate students prepared exclusivelyRead More
Jennifer Popovec / MULTIFAMILY EXECUTIVE / July 17, 2013
Student housing pros heed a lesson from their hospitality counterparts: Variety breeds customers.
Student housing owners are embracing a strategy that hospitality companies have implemented successfully for years: operating multiple properties in a single market to appeal to more customers.
Consider Hilton Worldwide: The company often operates several properties under various brands, also known as flags, to attract a wide range of guests. It segments its customers by price point and the type of travel, business or personal.
Hilton’s Homewood Suites brand, for example, appealsRead More