News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Business Marketing Association / December 5, 2013
According to a report recently published by UK-based digital agency Omobono and in conjunction with the Business Marketing Association (BMA), the top three priorities for effective B2B digital marketing – particularly in the US – includes strengthening thought leadership, deepening customer relationships and raising brand awareness.
The study, titled What Works Where USA, explores how B2B digital marketers are behaving and the effectiveness of their approach. In past studies, Omobono has focused on UK B2B behaviors and, by joining forces with BMA, “What Works Where USA,”Read More
Laurent Francois / Social Media Today / October 28, 2013
One of the key issues in transforming an enterprise into a digital business is actually a real battlefield. The leap to digital marketing is not only a technology problem or a debate on which framework needs to be used; it’s also about leadership and vision.
According to Cap Gemini, most of the transformations require 2 to 5 years in order to be properly set up within big organizations. When we compare it with the short history of social media, it can seem a bit complicated to both invest in the right channels and also forecast the “next big thing”. This really shakes marketers,Read More
Lindsay Machak / MULTIFAMILY EXECUTIVE / July 17, 2013
Jay Hiemenz is hopeful that the first markets into the recession are now, finally, making their way out.
The Alliance Residential CFO is keeping a close eye on specific markets that may have room for growth. Phoenix-based Alliance is using a green movement to attract potential residents while employing aggressive research and development and marketing tools to keep NOI in the black.
The company, which owns and operates market rate, affordable and student housing units, has seen a wide spectrum of improvement across the board with markets that were hit hardest by the recession making aRead More
Mike Allton / socialmediatoday / April 26, 2013
The well-written survey could be viewed as a window, a window into the minds of your present customers. It could also be seen as a crystal ball, one that shows you the customers you’ll have in the future. If your survey is incentivized, you could also see it as bait, an effective lure to attract customers that might otherwise not have engaged your company or products. Ultimately, your survey is defined by the goals you set for it.
Identify Your Goals
Survey goals are the map upon which you will create, refine, and rewrite your surveys. What do you want to learn and achieve? What your existing customersRead More
How Housing Matters Survey Finds American Attitudes Transformed by Housing Crisis, Changes in Lifestyle
MacArthur Foundation / April 3, 2013
After decades of equating homeownership with the American Dream, post-housing crisis realism about the risks and rewards of owning a home have led to greater support for rental housing and a more balanced approach in national housing policy, according to a new survey of housing attitudes released today.
The How Housing Matters Survey, a new national survey conducted by Hart Research Associates and commissioned by the MacArthur Foundation, found while financial markets, as well as homebuilding and home sales data, may suggest the prolonged housing crisis is over, the American public isRead More