News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Peter Goldstone, CEO / Hanley Wood / July 10, 2013
Good news… the construction and design industries are trending up! But the marketing landscape is forever changed. Like you, Hanley Wood is aggressively changing and disrupting our business model. The residential, commercial design and construction industries are recovering from a massive recession, which has compelled us to rethink how we serve you, our customers. Our goal is to “lead the recovery.” This evolution means the next chapter of our company’s history will not resemble the last.
In 2012 we saw significant growth in our data, event and digital businesses. Our focusRead More
Michael Hemsey, / MediaPost / June 18, 2013
Is it possible that marketers have gotten Big Data wrong — or applied its tenets incorrectly? Five years into its use, it’s starting to look that way. A growing number of data scientists and information analysts are pushing back, giving Big Data a definitional rethink.
And maybe marketers should too.
To date, Big Data has been defined by the “three Vs” or Volume, Variety, and Velocity. That means the amount of incoming data, source diversity and the speed it accumulates. Or, as a colleague of mine says: “Big Data is any information set beyond your organization’s ability to handle.”Read More
Linsey Isaacs / MULTIFAMILY EXECUTIVE / June 26, 2013
As the U.S. government’s international pursuit of Edward Snowden captivates the nation, multifamily owners face their own cyber security threat every day, right in their own backyard.
There’s no shortage of news stories about security breaches—whether it happens to Facebook, a retail chain or a credit card company—with sensitive consumer information being spread into cyberspace. Yet, many multifamily owners have yet to take that same risk seriously.
“I do think this is a serious concern for multifamily owners,” says Kevin Smith, vice president of Philadelphia-basedRead More
Mark Ryan / ClickZ / June 26, 2013
When trying to understand customers’ interactions with the digital channel, many marketers and sales teams throw around the term “engagement.” They are typically measuring tactical data such as time on site, products viewed per session, and, at the very basic level, clicks per session. This poses an interesting challenge: visitors focused on finding a specific piece of information often rapidly click through multiple pages of a website without ever reading anything. They may have viewed many products, or spent a good amount of time on the site, clicking on many linksRead More
Steve Smith / MediaPost / June 23, 2013
It was both curious and revealing that at a conference focused on data, there was so much talk about humanity, authenticity and voice in marketing. This is one of the themes that emerged from the Brand Marketers Summit last week in Kohler, Wisconsin. The ironic end result of Big Data and data-driven marketing is a more human-like relationship with the customer. The massive number of inputs and data types now pouring in to marketers from offline, online, whether it is transactional, behavioral or attitudinal, add up to a more nuanced and detailed portrait of the customer.
Until now most companiesRead More