News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Brendan Cournoyer / Content Marketing Institute / June 20, 2013
During a recent content marketing event in Boston, a panel member posed the following question to the audience: “How many of you believe revenue is the ultimate goal of marketing?”
While a number of hands flew up immediately, I was shocked by how many in the crowd remained motionless in their chairs (and as it turned out, so were the panelists). After all, if your marketing isn’t primarily geared toward increasing sales for your company, then what’s the point, right?Read More
Brian Solis / June 18, 2013
Did you know that the 23 million small businesses in America account for 54% of all U.S. sales?
Did you know that small businesses provide 55% of all jobs and 66% of all net new jobs since the 1970s?
While big business has eliminated four million jobs since 1990, small businesses added eight million.
Why the focus on small business today? It’s National Small Business Week in the United States and to commemorate the occasion, I partnered with Cox Business to discuss the importance of connected consumerism amidst the release of its inaugural small business survey (#SBWSurvey).
Available at CoxBLUE.comRead More
Brian Solis / June 13, 2013
It’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or natural effect.
In some of the startup meetings I attend for example, digital disruption is actually a stated business objective. Instead of “killing it” or “crushing it” many businesses are aiming now to disrupt it!
Kidding aside, disruptionRead More
Laurie Sullivan / Media Post / June 10, 2013
The next version of the marketing department will require a multichannel strategist to lead the company in creating content, and a team supporting analytics and attribution. The brand will need to build best practices and a technology infrastructure supporting metrics and business processes. A white paper from Interactive Advertising Bureau (IAB) and Winterberry Group provides the outline defining how marketers and publishers can capitalize on multichannel marketing. It also provides a guideline for search marketers.
The white paper, Taking Cues From the Customer: Omnichannel andRead More
Nick Panayi, CSC / BtoB / June 10, 2013
I remember the day very clearly. My first day with CSC, and also the opening day of CSC’s global sales conference. After a video on the power of digital marketing received thunderous applause, I got introduced to the entire audience as the guy who would make this vision come true (big gulp!).
As I stood there, all I could think about was that this storied and very successful $16 billion giant hadn’t updated its website in what seemed like a decade, had never had a marketing automation system, nor a central marketing database, nor a systematic connection between marketing and sales.Read More