News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Jon Miller / Inc. / August 22, 2013
As a marketer, thought leadership is one of the most valuable assets your brand — or you — can attain.
Prospects conduct a great deal of research leading up to the purchase. This means marketing professionals must help educate prospects in the early stages of the buying cycle; doing this well can help frame their buying process and establish your brand as a trusted advisor that understands their problems and knows how to solve them. Therefore, it’s more vital than ever for your organization to be viewed as an industry leader and trusted resource for all key stakeholders: customers,Read More