News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
The International Surface Event East (TISE East) features three world-class trade shows – SURFACES, StonExpo/Marmomacc Americas and TileExpo showcasing the world’s most innovative, trend-setting, and distinctive floor covering, stone and tile products. TISE East offers a comprehensive education program, including hands-on demonstrations, on-floor education and certifications. Exhibitors will gain exposure to the largest gathering of floor covering, stone and tile industry professionals in North America.View Article
Warren Nesbitt / HW.com / April 3, 2014
Very few media forms are timeless. Those that live on do so for one simple reason: they work. One of those media forms is demonstration homes linked to major audience events. At Hanley Wood, we have been involved in show homes since 1984. The key elements to successful show homes are:
- Great design that reflects the business purpose of the audience
- The latest consumer trends that are shaped into one well built, well designed house.
- Building product suppliers seizing the moment and providing their most innovative and newsworthy products.
- ROI metrics that foster lead generation, engagement and
Ann Shea / Skyline Trade Show Tips / October 1, 2013
LinkedIn, especially when combined with Twitter and Google+, offers show presenters and attendees a way to connect with others before, during and after trade shows.
When you plan to attend or exhibit at a trade show, one of the first things you can do is determine whether there is a Twitter hashtag (denoted by a one-word keyword + the pound or # sign prior to the word) for the event. Hopefully event organizers have had the foresight to designate a short and unique hashtag. As an example, one of the largest trades shows every year is the Consumer Electronics Show or CES. The hashtag for recurring annualRead More
Hanley Wood Exhibitions
NASHVILLE, TN – September 25, 2013 – The CONSTRUCT Welcome Reception was a lively event that took place at the close of the exhibit hall opening day. The CONSTRUCT 2013 Welcome Party took place outside on the beautiful terrace of the brand new Music City Center on 5th Avenue and Demonbreun facing the Country Music Hall of Fame. This sold out event took place Wednesday, September 25, 5:00-6:30 p.m.
CONSTRUCT ran a Facebook promotion during the event. The Welcome Reception attendees who have ”Liked”Read More
Mike Thimmesch / Skyline Trade Show Tips / September 24, 2013
In the last 10 years or so there have been fundamental technological and economic changes that have rewritten the trade show rule book. Not rules like how close to the aisle your exhibit structure can be or how loud your music can play, but rules about what it takes to succeed on the show floor.
Some changes evolved slowly over the years, and some were wrenched into place almost at once. Here’s what’s changed – and how you can adapt to those changes:
1. More Uncertainty: Economic uncertainty has lasted for years, and shows little signs of going away. This makes your top company executives reluctantRead More