News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Lee Price / ReputationCapital / September 4, 2013
Trade shows and industry conferences are big opportunities to generate interesting, quality content that organizers can promote well beyond the week of the event.
But conference content creation isn’t just for the event organizers. Even if your company isn’t running the event, you can take advantage of the content coming out of it.
Sponsors and exhibitors can make the most of time at a conference by thinking like content marketers. When the exhibit hall closes, or when foot traffic to your booth slows, don’t sit back and catch up on email. Instead, use your down time to create content.Read More
The International Surface Event features three world-class trade shows – SURFACES, StonExpo/Marmomacc Americas and TileExpo showcasing the world’s most innovative, trend-setting, and distinctive floor covering, stone and tile products. TISE offers a comprehensive education program, including hands-on demonstrations, on-floor education and certifications. Exhibitors will gain exposure to the largest gathering of floor covering, stone and tile industry professionals in North America.View Article
Contact: Holly Hart
SURFACES | StonExpo/Marmomacc Americas
September 6, 2013, Dallas — Hanley Wood announced today the launch of two events designed to bring the flooring and surfaces industries together.
TileExpo, a new trade show focused on the tile industry, will launch in conjunction with SURFACES and StonExpo/Marmomacc America (formerly S2).
The International Surface Event will create the largest event for the flooring, stone and tile industries with these three world-class trade shows in one location. The show isRead More
Carl Seville / MULTIFAMILY EXECUTIVE / August 30, 2013
Multifamily professionals have an excellent opportunity to learn how to incorporate green building principles in their projects at the 2013 GreenBuild Expo November 20-22.
A key feature of this year’s conference is the two-day Affordable Housing Summit. The affordable housing industry has been at the vanguard of the green movement for many years, way ahead of its market-rate brethren. But as more sectors of the multifamily industry seek certification, developers and contractors can learn from the experiences of other professionals in this series of eight targeted seminars.
New SIIA/ABM Survey: 96 Percent of Business Media Users Rely On Trade Magazines and Websites To Make Purchase Decisions
Laura Greenback / SIIA / August 6, 2013
ABM, a division of SIIA, today released research – “the Value of B-to-B”– showing that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting buyers and sellers. The Value of B-to-B report was sponsored by Adobe Systems Inc. and supported by marketer organizations ANA, ISBM and BMA, as well as eight trade publishing companies. Some key takeaways include:
- Trade media have reach: 96 percent of media users polled visit b-to-b websites and read print magazines. 73 percent visit these websites at least weekly, and