News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Rachel Wimberly / Trade Show News Network / August 19, 2013
The Center for Exhibition Industry Research’s latest Index Report for the second quarter was just released, and the good news is for the 12th consecutive quarter, the trade show industry continues to grow, though that growth has slowed.
Year-over-year growth increased 1.2 percent overall, which is down slightly, 0.3 percent, compared with the second quarter of last year.
The growth also lagged behind that of the GDP numbers in the second quarter that saw a 1.4 percent increase.
“Overall, the second-quarter results continue on a positive upswing, and they confirm that the exhibitionRead More
Jakob Dyrbye / Skyline Trade Show Tips / August 8, 2013
Does exhibiting 365 days a year, 24 hours a day sound like a dream scenario? No? Oh, well, what a surprise…
In our experience, you can divide trade show staffers into 3 VERY broad categories:
- Those who think it’s the best gig in the world
- Those who were sent there, but don’t quite know which levers to pull and buttons to push
- Those who loathe every minute of it
No matter which category you’re in, 365 days probably sound like a bit too much. The crux of the matter is that this is NOT what we mean by 365/24.
Rethink the Trade Show
Considering the resources we spend before, during, and after the tradeRead More
World of Concrete India will return in India November 13-15, 2014 at the HITEX Exhibitions Center in Hyderabad, India and is an extension of the world famous World of Concrete exhibition, owned and produced by Hanley Wood Exhibitions, Inc.
The Indian edition is being jointly organized by Hanley Wood, USA and Inter Ads Exhibitions, India, supported by the Indian Concrete Institute (ICI). The events aim to address new developments in concrete and construction, especially in the infrastructural sphere. World of Concrete India 2014 will welcome suppliers from the commercial concrete and constructionView Article
Mike Thimmesch / Trade Show News Network / July 21, 2013
Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’veRead More
Sarmistha Tarafder / Skyline Trade Show Tips / July 15, 2013
Ask yourself this question: What was your best-ever brand experience?
Maybe it was staying at the Bellagio Hotel – the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad – the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day – the ultimate satisfaction of quenching your primal thirst!
Today brands like Google, Apple, Facebook, Twitter, and YouTube have permeated our waking hours. They are seamlesslyRead More