News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Tom Cindric / Hanley Wood Exhibitions / September 13, 2013
I just returned from attending the Asian MICE Forum 2013 in Taipei, Taiwan. No, it is not a place where people run around mazes looking for cheese. Although, there was a discussion about a particular famous mouse that we all know.
MICE stands for meetings, incentives, conferences and exhibitions and the MICE industry in Asia is booming due to globalization. According to the International Congress and Convention Association (ICCA) 2012 statistics, the United States still ranks number one in meetings followed by Germany, Spain and the U.K. with many Asian countries not far behind.
New SIIA/ABM Survey: 96 Percent of Business Media Users Rely On Trade Magazines and Websites To Make Purchase Decisions
Laura Greenback / SIIA / August 6, 2013
ABM, a division of SIIA, today released research – “the Value of B-to-B”– showing that business-to-business media, including events, magazines, websites and more, are extremely effective in connecting buyers and sellers. The Value of B-to-B report was sponsored by Adobe Systems Inc. and supported by marketer organizations ANA, ISBM and BMA, as well as eight trade publishing companies. Some key takeaways include:
- Trade media have reach: 96 percent of media users polled visit b-to-b websites and read print magazines. 73 percent visit these websites at least weekly, and
Rachel Wimberly / Trade Show News Network / August 19, 2013
The Center for Exhibition Industry Research’s latest Index Report for the second quarter was just released, and the good news is for the 12th consecutive quarter, the trade show industry continues to grow, though that growth has slowed.
Year-over-year growth increased 1.2 percent overall, which is down slightly, 0.3 percent, compared with the second quarter of last year.
The growth also lagged behind that of the GDP numbers in the second quarter that saw a 1.4 percent increase.
“Overall, the second-quarter results continue on a positive upswing, and they confirm that the exhibitionRead More
Jakob Dyrbye / Skyline Trade Show Tips / August 8, 2013
Does exhibiting 365 days a year, 24 hours a day sound like a dream scenario? No? Oh, well, what a surprise…
In our experience, you can divide trade show staffers into 3 VERY broad categories:
- Those who think it’s the best gig in the world
- Those who were sent there, but don’t quite know which levers to pull and buttons to push
- Those who loathe every minute of it
No matter which category you’re in, 365 days probably sound like a bit too much. The crux of the matter is that this is NOT what we mean by 365/24.
Rethink the Trade Show
Considering the resources we spend before, during, and after the tradeRead More
Mike Thimmesch / Trade Show News Network / July 21, 2013
Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’veRead More