News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Mike Thimmesch / Trade Show News Network / July 21, 2013
Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’veRead More
Sarmistha Tarafder / Skyline Trade Show Tips / July 15, 2013
Ask yourself this question: What was your best-ever brand experience?
Maybe it was staying at the Bellagio Hotel – the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad – the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day – the ultimate satisfaction of quenching your primal thirst!
Today brands like Google, Apple, Facebook, Twitter, and YouTube have permeated our waking hours. They are seamlesslyRead More
Mike Thimmesch / Skyline Trade Show Tips / July 8, 2013
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show program. They can push back against all the forces of chaos, make good, informed decisions, and significantly improve their company’s trade shows performance. They can “be the change.”
Before the awakening, the reactive trade show manager focused just getting through the day-to-day hustle of managing the logistics of their trade show booths. It was all about reacting to requests and emergenciesRead More
Tom Cindric / Hanley Wood Exhibitions / June 24, 2013
I recently had the opportunity to be a presenter in a webinar entitled, “Thinking of taking your expo overseas? Learn from the experts.” They wanted some industry experts to share their opinions on the subject and they decided to ask me.
I always hate the word expert because that implies you know all there is to know about a subject. Let me tell you, I am no expert when it comes to taking a show overseas but I do have some hands-on experience that I always am happy to share in the hopes that it will help someone.
For those of you that are familiar with Hanley Wood’s tradeshow business, you may beRead More