Welcome to Hanley Wood’s Press Room. For media inquiries please contact John Crosby at firstname.lastname@example.org, 202-736-3424.
Sarmistha Tarafder / Skyline Trade Show Tips / July 15, 2013
Ask yourself this question: What was your best-ever brand experience?
Maybe it was staying at the Bellagio Hotel – the multi-colored, multi-shaped large hand-blown glass flower ceiling in their signature lobby, or perhaps owning your first iPad – the thrill of opening the package and the anticipation of accessing world wisdom in the palm of your hands. Or simply a vivid memory of opening a cold Coke on a hot day – the ultimate satisfaction of quenching your primal thirst!
Today brands like Google, Apple, Facebook, Twitter, and YouTube have permeated our waking hours. They are seamlesslyRead More
Mike Thimmesch / Skyline Trade Show Tips / July 8, 2013
At some point during the career of fortunate exhibit marketers, they have a startling revelation: They don’t have to remain “the victim” who manages an out-of-control trade show program. They can push back against all the forces of chaos, make good, informed decisions, and significantly improve their company’s trade shows performance. They can “be the change.”
Before the awakening, the reactive trade show manager focused just getting through the day-to-day hustle of managing the logistics of their trade show booths. It was all about reacting to requests and emergenciesRead More
Mike Thimmesch / Skyline Trade Show / June 24, 2013
At EXHIBITOR 2013 this year, Skyline hosted a game show called “Staggering Trade Show Stats” in our trade show booth. These stats were shared with show attendees to help them justify and maximize their trade show marketing. You can use these 16 stats to help guide your program, too:
CHANGE THE ORDER:
- B2B exhibitions were 39.2% of B2B marketing budgets in 2011, the largest amount of any other marketing channel.
Tom Cindric / Hanley Wood Exhibitions / June 24, 2013
I recently had the opportunity to be a presenter in a webinar entitled, “Thinking of taking your expo overseas? Learn from the experts.” They wanted some industry experts to share their opinions on the subject and they decided to ask me.
I always hate the word expert because that implies you know all there is to know about a subject. Let me tell you, I am no expert when it comes to taking a show overseas but I do have some hands-on experience that I always am happy to share in the hopes that it will help someone.
For those of you that are familiar with Hanley Wood’s tradeshow business, you may beRead More
Oliver Richardson / Trade Show News Network / June 14, 2013
In recent years, the expectation for events to be more interactive, collaborative and participatory rather than simply passive experiences has increased dramatically and technology is playing a major role in helping planners achieve this – from the noise created by social media before, during and after an event to technologies which enable the audience to engage more actively with the content and with each other.
I wanted to share some cool technology ideas that can help you make your event or your participation in an event more interactive and therefore more engaging:
Mobile AugmentedRead More