News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Hanley Wood Exhibitions
DALLAS – June 6, 2013 – Online registration is now open for the 2013 CONSTRUCT show, taking place September 24-27, at the Music City Center in Nashville, Tennessee USA.
Online registration is available at www.constructshow.com, where information is accessible 24-hours a day, seven days a week. Registering in advance will save attendees not only money, but also time by not having to wait in long on-site registration lines.
“Early bird registration enables CONSTRUCT attendees to plan for and meet theirRead More
Michael Rondon / Expo Magazine / June 10, 2013
Mandy Stahl, manager of social communications and strategy for the American Society of Association Executives (ASAE), describes how her organization uses social media before, during and after each of their meetings.
Whether its ramping up interest in the months before a show, engaging your audience during it or keeping a community together in the months after, social media has become an integral part of the show cycle.
Mandy Stahl, manager of social communications and strategy for the American Society of Association Executives (ASAE), describes how her organization uses social mediaRead More
Valerie Hurst / Skyline Trade Show Tips / June 06, 2013
For many marketers, social media has not been embraced to the fullest extent. But social media is not going away, and it has become a communication tool to use before, during, and after a trade show. Why have event organizers begun to use social media as a trade show strategy? And why and how should you – as a marketer create a social media trade show strategy?
Because it allows attendees to network, locate industry trends, new products and services, and find specific information.
- Networking – Social media helps to create a community around a trade show. Before the trade show, attendees
Christopher Ryan / Fusion Marketing Partners / May 31, 2013
Last week, I attended a major technology conference on behalf of a B2B software client. My assignment was to gauge the marketplace, understand the key trends, research what competitors are doing, and gain insight from prospects and partners. In prior jobs I’ve spent hundreds (maybe thousands!) of hours at industry conferences, and it was good to be back in the saddle (so to speak). It was interesting to note how things have changed—and the many ways they have stayed the same. Here are a few observations.
What is the same:
- Booth giveaways can still attract an audience. Almost every vendor
Barry Siskind, Siskind Training / The Trade Show Marketing Group / May 29, 2013
Trade show exhibitors are quickly moving away from having excessive amounts of hard-copy brochures, price sheets and catalogues so it’s no wonder that the paper-based show guide should also be placed on the endangered list. Technology has made it possible to bring trade show exhibiting one step closer to being environmentally friendly by switching from paper to electronics. It is now possible to put the entire show guide on one user friendly app. Companies like Mobi, Guidebook and TapWalk have taken the lead in producing the first generation of apps that hold the promise of greatlyRead More