News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Demand Gen Report / November 21, 2014
According to recent survey from Brainshark, roughly one third (32%) of sales reps describe their organization’s current sales training programs as “effective.”
The study, consisting of responses from 162 sales training professionals from companies of various sizes and industries, shows that nearly half of training professionals (48%) say their organization’s sales training content isn’t engaging enough to work. Also, 25% say the materials created don’t match the sales teams’ needs.
“Engaging, timely content that is accessible when needed is vital to sales trainingRead More
Michael Morris / ECOHOME / April 17, 2013
The U.S. building industry in general is fragmented and slow to change—a problem in the best of times that is now generating serious headwind against the recent upsurge in building activity as the economy regains strength. Reports of new-construction manpower shortages are already making news, along with shortages of building products.
What may be even more critical, according to 2013 Vision 2020 Energy Efficiency + Building Science co-chair Mark LaLiberte, is the “brain drain” of skilled building practitioners over the past few years, and a resulting retreat from building scienceRead More
Danna Vetter / Brian Solis / January 10, 2013
There are a lot of articles out there about what to do for your company’s social media strategy. However, there is limited information about how to train the employees that are actually representing your company on social channels. And because social media is such an open and public place, your company is potentially at risk every time your employees engage in social campaigns.
At ARAMARK, a multi-billion dollar food, facility, and uniform company, properly training the organization about social media may be the most important layer in a social strategy that leverages touch points throughoutRead More