News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
CMO.com / March 20, 2015
A quick video offers you insights into digital marketing trends for 2015, but the real value is in the full report, which is available at the end of the video.
— CMO.com (@CMO_com) March 20, 2015
Patrick Mai / Metrostudy / April 23, 2013
3 Extraordinary Trends Occurring in Today’s Housing Market
Since the beginning of the recovery, the dynamics of the housing market have shifted drastically. Inventory of new single family homes, recently considered to be grossly oversupplied, has thinned out to historically low levels (below equilibrium in many markets). Listings on the resale market have also evaporated; now sellers, instead of buyers, have the upper hand at the negotiating table. Also, median home prices are on the rise as a result of supply constraints, a diminished volume of distressed sales, and renewed demandRead More
This report was produced collaboratively by the American Society of Association Executives (ASAE) Foundation, the Center for Exhibition Industry Research (CEIR) Foundation, Freeman, Gaylord Entertainment and the Professional Convention Management Association (PCMA) Education Foundation. Titled “Scenarios for the Future: Convention Exhibits and Trade Shows of 2016,” it presents five hypothetical scenarios for the future, developed by thought leaders to help associations and other convention organizers prepare for the emergence of new business models, designRead More
In Search of Marketing Excellence: Ten Differences Between High-Performing and Low-Performing Companies
Christine Moorman / Forbes / January 15, 2013
Marketing excellence—marketing leaders strive to attain it and marketing professors strive to dissect it. For the first time, The CMO Survey-August 2012 asked top marketers “How would you rate your company’s marketing excellence?” on a 7-point scale where 7=one of the best in the world, 6=a leader but not one of the best, 5=strong, 4=good, 3=fair, 2=weak, 1=very weak. The mean score was 4.4 (standard deviation=1.4). Figure 1 contains the full distribution of responses.
Figure 1. Marketing Excellence Ratings in Companies
Over time, The CMO Survey will develop a longitudinalRead More
Sustainablebusiness.com / January 11, 2013
Green building will continue its rapid expansion around the world in 2013, even in the face of continuing economic difficulties in the US and Europe, says consultant Jerry Yudelson.
By the latest count, there are 50,000 LEED projects underway.
Here’s what Yudelson sees as the most important trends this year in green building:
Green Renovations lead in North America. The fastest growth will be in green retrofits at universities at non-profits.
In fact, the focus of the green building industry is changing from new buildings to greening existing buildings. LEEDRead More