News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Carolyn Hughes / Social Media B2B / September 23, 2013
Many B2B businesses have a Twitter account these days, but simply being on Twitter is not enough.
If you or your employees are going to spend time using social media networks, there have to be objectives and it has to work for your business.
It’s fine if you want to use Twitter as a news publication feed – but there’s so much more you can do with it as a B2B communication tool.
Why not use Twitter as part of your new business strategy? If it’s not going to help your business grow and develop, then you’re really wasting time. Get your new business development team involved with planning your TwitterRead More
Kristi Hines / Social Media Examiner / September 16, 2013
Are you looking for creative ways to embed tweets on your website?
Do you want to show off your customer’s kind words about your business?
Since Twitter allows the ability to embed tweets on websites, people have discovered lots of creative ways to use them.
In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof.
How to Embed a Tweet
From sharing spontaneous customer testimonials to increasing traffic and promoting events, embedded tweets can capitalize on or support engagement with your brand in a number of ways.
Stacey Miller / Ragan's PR Daily / August 1, 2013
They’re finally here! Analytics straight from Twitter. Although they’re a little hidden, we’ve found them extremely useful for analyzing your Twitter marketing efforts.
Here’s a cheat sheet to get you up to speed:
First, log in to Twitter.com, and from your home page, click on your Settings drop-down menu. Then, click on Twitter Ads. Don’t worry—we aren’t actually looking at ads.
From there, Twitter will ask you to sign in again; that will take you to Twitter’s Ad pages, which will display any current advertising you’re doing with tweets.Read More
Social media accounts for 5% percent of leads
For B2B small and medium-sized businesses (SMBs), Facebook is for traffic, and Twitter is for leads. That, at least, is the conclusion of an analysis of 600 US B2B SMB websites conducted by Optify.
The study, which parsed over 62 million site visits, 215 million page views and 350,000 leads in 2012, found that visitors coming from Facebook made up 54% of all social media-sourced site visits, and those from Twitter just 32%. Nevertheless, Twitter accounted for 82% of all social media-originated leads, while Facebook accounted for a paltry 9% of leads.Read More
Rachel Sprung / Social Media Examiner / February 21, 2013
Do you use hashtags in your social media marketing?
What if someone else is using the same hashtag about a totally different topic?
Even worse, what if your competitor is using the same hashtag about the same topic?
Before you just throw any word or phrase out there and decide to use it as your hashtag, there are a few things you’ll want to consider to maximize your hashtag’s exposure.
What’s a Hashtag?
A hashtag is a pound sign (#), but it’s also used on Twitter to categorize messages.
According to Twitter, hashtag is defined as follows:
Since the firstRead More