News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Evan Rodgers / Content Marketing Institute / October 14, 2014
As more of you expand your efforts in video content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is an absolute must have. That all-important prompt encourages someone to actually dosomething and it offers an opportunity to evaluate your video’s effectiveness.
Advice on how to weave an engaging and tightly integrated CTA into your video is much less decisive. Create a funny and personal or slick-motion graphic? Incorporate in video or description? The fact is that there is no single answer. The secrets to crafting a great CTA depend on your uniqueRead More
Maddie Grant / Socialfish / July 11, 2014Read More
Shannon Murphy / Vidcaster / May 6, 2014Read More
Ayaz Nanji / Marketing Profs / May 15, 2014Read More
Joe Gelata / October 20, 2013
Modern marketers are gaining insights all the time based on new technology and developments and, when it comes to video marketing, now we can contrast video engagement data by job title for the first time.It’s pretty exciting stuff!
It’s inevitable that we marketers will be asked, “Who is watching video content?” Is it generation Y? Do C-Level executives watch content?”
Turns out…everybody watches videos! (But there’s more to it).
The data is based on Vidyard analytics data from a snapshot of 6,000 views from B2B marketers’ video content libraries.These viewsRead More