News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Demand Gen Report / January 7, 2015
Many B2B marketers are increasingly relying on visual content — particularly video — to reach potential buyers and generate leads. This infographic, courtesy of KnowledgeVision, outlines how marketers are using video to keep their sales funnel full of hot leads.Read More
Kim Zimmerman / Demand Gen Report / November 25, 2014
Gone are the days of B2B marketers developing content simply to generate new leads. Creating sales enablement content to drive prospects further down the funnel is now a critical part of the B2B marketer’s role. However, progressive marketers are moving beyond the usual product spec sheets and PowerPoint presentations — and instead are collaborating with the sales team on video, audio, interactive content such as assessment tools, ROI calculators and other messaging to help close more deals.
According to Demand Gen Report’s 2014 Content Preferences Survey, 50% of participantsRead More
Evan Rodgers / Content Marketing Institute / October 14, 2014
As more of you expand your efforts in video content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is an absolute must have. That all-important prompt encourages someone to actually dosomething and it offers an opportunity to evaluate your video’s effectiveness.
Advice on how to weave an engaging and tightly integrated CTA into your video is much less decisive. Create a funny and personal or slick-motion graphic? Incorporate in video or description? The fact is that there is no single answer. The secrets to crafting a great CTA depend on your uniqueRead More
Maddie Grant / Socialfish / July 11, 2014Read More
Ayaz Nanji / MarketingProfs / July 10, 2014
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
Men and young adults are significantly more likely to say so than women or older adults: 69% of men surveyed agree that their TV set is becoming a big monitor to display digital on-demand content, compared with 51% of women. Also, 63% of people age 18-24 agree, compared with only 47% of people age 45+.Read More