News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Evan Rodgers / Content Marketing Institute / October 14, 2014
As more of you expand your efforts in video content marketing, you undoubtedly know (and have been told) that a call to action (CTA) is an absolute must have. That all-important prompt encourages someone to actually dosomething and it offers an opportunity to evaluate your video’s effectiveness.
Advice on how to weave an engaging and tightly integrated CTA into your video is much less decisive. Create a funny and personal or slick-motion graphic? Incorporate in video or description? The fact is that there is no single answer. The secrets to crafting a great CTA depend on your uniqueRead More
Maddie Grant / Socialfish / July 11, 2014Read More
Ayaz Nanji / MarketingProfs / July 10, 2014
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
Men and young adults are significantly more likely to say so than women or older adults: 69% of men surveyed agree that their TV set is becoming a big monitor to display digital on-demand content, compared with 51% of women. Also, 63% of people age 18-24 agree, compared with only 47% of people age 45+.Read More