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Ayaz Nanji / MarketingProfs / July 10, 2014
More than half of US consumers (59%) say their television set is being transformed into an overgrown monitor for viewing content they select from an online device, according to a recent report from Adroit Digital.
Men and young adults are significantly more likely to say so than women or older adults: 69% of men surveyed agree that their TV set is becoming a big monitor to display digital on-demand content, compared with 51% of women. Also, 63% of people age 18-24 agree, compared with only 47% of people age 45+.Read More