News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Brian Andersen / Demand Gen Report / March 4, 2014
The B2B marketing space is quickly evolving, and B2B buyers are finding live video an appealing alternative to e-books and white papers. According to the 2013 B2B Content Preferences Survey conducted by Demand Gen Report, 50% of the B2B marketers surveyed stated that these used video in the past year to research B2B purchasing decisions.
In a recent webinar, titled Streaming Your Way To Marketing Success, representatives from Ustream and Demand Gen Report discussed the ever-growing value of live broadcast video in campaign strategies and marketing plans.
“There is justRead More
WASHINGTON, D.C. (November 21, 2013) – The Hanley Wood Media Network announces the launch of a proprietary video platform across its network of digital properties that will allow customers to distribute multimedia content across multiple platforms and integrate video into advertising.
The new upgrades to Hanley Wood’s video marketing capabilities are designed to help building product manufacturers reach buyers, share more detailed information about new products and technologies, demonstrate thought leadership, and drive new sales opportunities. Combined with Hanley Wood’sRead More
Karen J. Bannan / B2BOnline / November 21, 2013
Video is now a significant part of the marketing mix, with 93% of marketing professionals using the technology this year, according to a new report co-sponsored by ReelSEO, The Web Video Marketing Council and Flimp Media. Even a year ago marketers questioned the use of video in email marketing, but the report found that many marketers have been successful using the two tactics together.
“2013 Online Video Marketing Survey and Business Video Trends Report” surveyed 600 marketers or marketing decision-makers to find out how they are using video in their email efforts. About half of the respondentsRead More
Tom Pick / Business 2 Community / November 13, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs, websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective.
While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. Whether one agrees with conclusions of the research or not, it clearly has one importantRead More
Jessica McGreal / B2BMarketing.net / November 6, 2013
Six months down the line and Twitter’s six-second video phenomenon has already gained 13 million active users. The app has quickly become a popular marketing medium in the B2C world; while B2B brands are still deciding if the social network will play a bigger role in their content marketing plans.
Now available on Android and in the midst of introducing a range of new features, Vine’s social engagement has almost caught up with YouTube uploads on Twitter, according to a new Socialbakers report. Tweeted YouTube videos earn a 0.048 per cent engagement rate on average, while Vine tweets receiveRead More