News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Shannon Murphy / Vidcaster / May 6, 2014Read More
Ayaz Nanji / Marketing Profs / May 15, 2014Read More
Michele Linn / Content Marketing Institute / April 24, 2014Read More
Brian Andersen / Demand Gen Report / March 4, 2014
The B2B marketing space is quickly evolving, and B2B buyers are finding live video an appealing alternative to e-books and white papers. According to the 2013 B2B Content Preferences Survey conducted by Demand Gen Report, 50% of the B2B marketers surveyed stated that these used video in the past year to research B2B purchasing decisions.
In a recent webinar, titled Streaming Your Way To Marketing Success, representatives from Ustream and Demand Gen Report discussed the ever-growing value of live broadcast video in campaign strategies and marketing plans.
“There is justRead More
WASHINGTON, D.C. (November 21, 2013) – The Hanley Wood Media Network announces the launch of a proprietary video platform across its network of digital properties that will allow customers to distribute multimedia content across multiple platforms and integrate video into advertising.
The new upgrades to Hanley Wood’s video marketing capabilities are designed to help building product manufacturers reach buyers, share more detailed information about new products and technologies, demonstrate thought leadership, and drive new sales opportunities. Combined with Hanley Wood’sRead More