News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Ayaz Nanji / Marketing Profs / May 15, 2014Read More
Joe Gelata / October 20, 2013
Modern marketers are gaining insights all the time based on new technology and developments and, when it comes to video marketing, now we can contrast video engagement data by job title for the first time.It’s pretty exciting stuff!
It’s inevitable that we marketers will be asked, “Who is watching video content?” Is it generation Y? Do C-Level executives watch content?”
Turns out…everybody watches videos! (But there’s more to it).
The data is based on Vidyard analytics data from a snapshot of 6,000 views from B2B marketers’ video content libraries.These viewsRead More
Simon Hyoun / Hanley Wood / September 25, 2013
Let’s take as granted that most PowerPoint presentations are needlessly long and severely unattractive. Just thinking about the last one I sat through makes me reach furtively for my iPhone.
So why extend the pain of slide-based presentations by distributing them as an on-demand webinar? Instead, why not produce a simple, three-minute video that does the same job with more spontaneity, fun and visual elegance — at a comparable cost?
I’m talking about the whiteboard video, in which a subject-matter expert (SME) illustrates a concept on a dry-erase marker board. The best I’ve seenRead More
Duane Craig / TechRepublic / August 16, 2013
Follow these best practices about audience, purpose, video production, and channel optimization when using video on social media.
The sheer volume of video being created and released suggests that quality and purpose ought to be considerations for any enterprise embarking on a video journey to augment their social media efforts.
Identifying purpose and value
ReelSEO, an online video marketing guide, says to tell a story and make it about people rather than simply revealing a product. ReelSEO uses words such as “resonant, authentic, compelling, and memorable” to describeRead More
Erika Morphy / CRM Buyer / August 6, 2013
Brands are not necessarily convinced that mobile video will be a major platform, even after Facebook does enter the space. They have a point — any number of promising ad formats have spectacularly crashed and burned. Still, the expectation of a significant shift in this direction is strong enough that brands would do well to avoid being caught unawares.
Mobile marketers beware: A new ad format is poised to become very popular and very much in demand — and there are questions whether the mobile ecosystem will be ready to handle it.
That format is online ads. Of course, it is a channelRead More