News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Simon Hyoun / Hanley Wood / September 25, 2013
Let’s take as granted that most PowerPoint presentations are needlessly long and severely unattractive. Just thinking about the last one I sat through makes me reach furtively for my iPhone.
So why extend the pain of slide-based presentations by distributing them as an on-demand webinar? Instead, why not produce a simple, three-minute video that does the same job with more spontaneity, fun and visual elegance — at a comparable cost?
I’m talking about the whiteboard video, in which a subject-matter expert (SME) illustrates a concept on a dry-erase marker board. The best I’ve seenRead More
Duane Craig / TechRepublic / August 16, 2013
Follow these best practices about audience, purpose, video production, and channel optimization when using video on social media.
The sheer volume of video being created and released suggests that quality and purpose ought to be considerations for any enterprise embarking on a video journey to augment their social media efforts.
Identifying purpose and value
ReelSEO, an online video marketing guide, says to tell a story and make it about people rather than simply revealing a product. ReelSEO uses words such as “resonant, authentic, compelling, and memorable” to describeRead More
Erika Morphy / CRM Buyer / August 6, 2013
Brands are not necessarily convinced that mobile video will be a major platform, even after Facebook does enter the space. They have a point — any number of promising ad formats have spectacularly crashed and burned. Still, the expectation of a significant shift in this direction is strong enough that brands would do well to avoid being caught unawares.
Mobile marketers beware: A new ad format is poised to become very popular and very much in demand — and there are questions whether the mobile ecosystem will be ready to handle it.
That format is online ads. Of course, it is a channelRead More
Duane Craig in Social Media in the Enterprise/ TechRepublic / August 2, 2013
Online video is poised to take social media to new levels of engagement and is reported to increase landing page effectiveness while lowering bounce rates.
There is no shortage of social media advice suggesting you should make video a part of your social media efforts. According to multiple sources, online video is increasingly popular and being viewed for longer periods by more people each year. For example, Visual.ly reported the time people spent viewing video increased from 10 minutes a day to 24 minutes a day between 2010 and 2012.
Google’s YouTube platform is watched closelyRead More
Tom Nightingale / BtoB Magazine / July 19, 2013
There is no denying the importance of video in our daily lives. With over 50 hours of video uploaded to YouTube every minute and over 4 billion views a day, the medium has skyrocketed and is arguably Google’s best acquisition in the company’s history. We all use video in our personal lives—everything from learning how to deal with bee’s nests to sharing videos of the kids with Grandma. Yet, we seem to forget that business leaders use video, too. According to Eloqua, 75% of senior business leaders view work-related videos regularly.
Undoubtedly, there are a handful of leaders