News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
CNBC / July 1, 2013
Brad Hunter, chief economist, MetroStudy, discusses the U.S. housing market ahead of key numbers and explains why buying activity should increase and builders are feeling “extremely optimistic”.Read More
eMarketer / June 19, 2013
On paper, the blending of video with email marketing might make perfect sense. Opt-in email marketing takes much of the guesswork out of hitting target audiences, and consumers have shown an almost insatiable demand for online video. However, a February 2013 survey of marketing executives conducted by The Relevancy Group found that only one-quarter of them had used video in email marketing campaigns.
Forty-three percent of marketers said they didn’t use videos in email messaging simply because they lacked the content, making it the most prominent obstacle to the practice. That wasRead More
eMarketer / June 14, 2013
Mike Miller works closely with business-to-business (B2B) marketers across a variety of industry verticals—ranging from oil/energy and manufacturing/industrial to business services—that are using Google’s digital platforms in order to advertise. He spoke with eMarketer’s Tobi Elkin for the B2B Perspective Series about trends he’s seeing in the B2B marketing space.
eMarketer: What digital platforms and advertising services are Google’s B2B customers using?
Mike Miller: We still see a very strong orientation around search. We see some customers using display advertisingRead More
Dan Lyons / HubSpot / June 13, 2013
Apple introduced a bunch of new products this week, including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system.
They’re all interesting enough … but you know what was even better? The videos Apple made to go with those products. Maybe it’s just because I now spend as much time thinking about the marketing of products as I do about the products themselves — but I was struck by those videos.
The hushed, reverent tone. The gorgeous photography. The style that is so consistent andRead More
Phil Donaldson, Director of Marketing at PropelGrowth / Eloqua / June 3, 2013
deo presents another unique challenge in content marketing, and B2B marketers are discussing and blogging on the topic with increasing fervor. In fact, a recent study by the Content Marketing Institute and MarketingProfs cites video as a leading marketing tactic used by B2B marketers. Because it saves time for buyers — especially busy senior executives — video has become a significant “go-to” content asset. As buyers become decreasingly trusting in sales content, capturing the voice of the customer helps support value add relationships.
With more tech buyers conductingRead More