News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
John Lee / ClickZ / July 9, 2013
Social media is undergoing a profound, fundamental change. This revolution isn’t being televised. But it is being captured, filtered, and shared – six and 15 seconds at a time.
This is the social-visual revolution, where a dramatic increase in visual content shared via social media is massively altering the way we connect and communicate online. In short, in a digital economy, visuals are quickly becoming the preferred currency for engagement.
A quick look at the stats verifies just how big this explosion is:
- Facebook. 250 million photos uploaded per day.
- YouTube. 100 hours
Jonathan Crowe / openview marketing lab / May 28, 2013
When it comes to your content marketing strategy, creating striking visual content is no longer a “nice to have”. This guide explores the visual content revolution and offers easy how-to examples and advice for capturing and engaging your audience.
When many companies approach content marketing for the first time they’re typically drawn to creating text-based content — blogs, articles, eBooks, social media posts, and white papers, among others. And they should be. A corporate blogging strategy and traditional content formats like reports and case studies are certainly partRead More