News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
HW.com / March 27, 2014
Are you looking to initiate a demand generation program to build a better base of sales leads? Is your current demand generation program in need of a tuneup? Hanley Wood recently held a live webinar on demand generation best practices, featuring our “Great 8″ series of questions to get you on the right track.
John Crosby / HW.com / March 14, 2014
Thursday, March 27th
11:00am to 12:00 Noon
Every marketer is challenged to evolve these days. Technology adoption, sales and marketing alignment, and lead generation are now expected, not optional. Embracing the elements of an effective demand generation program is an excellent way to transform your marketing program quickly.
In this webinar, Hanley Wood’s demand generation and marketing experts will share with you a basic overview of demand generation, industry best practices, and examples of successful, real-world strategies that take audiences through the buyer’sRead More
Jody Blume / BrightCarbon Blog / July 18, 2013
Webinars play a significant part in modern B2B marketing. Yet a lot of companies fail to give webinar presentations the attention they deserve. If you are going to do it, do it right – with these handy webinar presentation tips.
Keep it Short
Most webinars are scheduled for an hour. Why? Because calendars are marked in one hour slots? If you have 25 minutes of content, arrange a 30 minute webinar. Don’t just schedule an hour and try to pad things out – that doesn’t help your audience or your reputation.
Avoid Making a Podcast
Perhaps the most common mistake with webinar presentations is notRead More
Simon Hyoun / Hanley Wood / September 25, 2013
Let’s take as granted that most PowerPoint presentations are needlessly long and severely unattractive. Just thinking about the last one I sat through makes me reach furtively for my iPhone.
So why extend the pain of slide-based presentations by distributing them as an on-demand webinar? Instead, why not produce a simple, three-minute video that does the same job with more spontaneity, fun and visual elegance — at a comparable cost?
I’m talking about the whiteboard video, in which a subject-matter expert (SME) illustrates a concept on a dry-erase marker board. The best I’ve seenRead More
Mathew Sweezey / ClickZ / June 4, 2013
When marketers list the types of content they’re producing , many put a check next to the box titled “webinars.” These online presentations have been used effectively for many years, and the webinar’s popularity has surged with the decline of tradeshows during the recent recession.
Webinars are traditionally viewed as a singular event, where there is an invite to attend, a pre-planned hour (or less) for execution, and a follow-up. However, in a recent survey I conducted, only 16 percent of people preferred to see a webinar live, vs. viewing a recording of the webinarRead More