News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Jody Blume / BrightCarbon Blog / July 18, 2013
Webinars play a significant part in modern B2B marketing. Yet a lot of companies fail to give webinar presentations the attention they deserve. If you are going to do it, do it right – with these handy webinar presentation tips.
Keep it Short
Most webinars are scheduled for an hour. Why? Because calendars are marked in one hour slots? If you have 25 minutes of content, arrange a 30 minute webinar. Don’t just schedule an hour and try to pad things out – that doesn’t help your audience or your reputation.
Avoid Making a Podcast
Perhaps the most common mistake with webinar presentations is notRead More
Simon Hyoun / Hanley Wood / September 25, 2013
Let’s take as granted that most PowerPoint presentations are needlessly long and severely unattractive. Just thinking about the last one I sat through makes me reach furtively for my iPhone.
So why extend the pain of slide-based presentations by distributing them as an on-demand webinar? Instead, why not produce a simple, three-minute video that does the same job with more spontaneity, fun and visual elegance — at a comparable cost?
I’m talking about the whiteboard video, in which a subject-matter expert (SME) illustrates a concept on a dry-erase marker board. The best I’ve seenRead More
Mathew Sweezey / ClickZ / June 4, 2013
When marketers list the types of content they’re producing , many put a check next to the box titled “webinars.” These online presentations have been used effectively for many years, and the webinar’s popularity has surged with the decline of tradeshows during the recent recession.
Webinars are traditionally viewed as a singular event, where there is an invite to attend, a pre-planned hour (or less) for execution, and a follow-up. However, in a recent survey I conducted, only 16 percent of people preferred to see a webinar live, vs. viewing a recording of the webinarRead More
On February 27, 2013 Chief Economists and leading housing industry analysts Jonathan Smoke and Bradley Hunter hosted a webinar about the outlook for the 2013 Housing market. This online broadcast of the presentation featured new research and insights from Metrostudy, NAHB, the Harvard Joint Center for Housing Studies, Chadwick Martin Bailey and BHI. You can access the archived version of the webinar here
- How demand is supporting the economic recovery
- The top shopping triggers for consumers and their key considerations
- How evolving demographics and household preferences
Stacey Freed / REMODELING / January 28, 2013
Ten takeaways from a REMODELING’S webinar on the Patient Protection and Affordable Care Act
If your company has fewer than 50 employees you will likely not have to change your current procedures regarding health insurance for your employees in 2014; you are not required to offer health care.
But there are a few things that will affect everyone, since every individual will be required to have health insurance next year — or pay a tax.
At a recent health care webinar sponsored by REMODELING, Doug Delp, owner of The Delp Group, in Green Lane, Pa., a full-service human resources and benefitsRead More