News & Opinions
The latest news and insights from Hanley Wood’s outspoken experts and key thought-leaders throughout the residential and commercial design and construction industry.
Webtrends / ClickZ / September 24, 2013
Companies understand the importance of investing in the fast-growing mobile market to remain competitive. But there’s a lot of uncertainty about how to invest in — and make money from — a mobile marketing channel.
This white paper reveals how testing on smartphones and tablets lifts conversions, and provides a how-to guide for implementing a mobile optimization strategy.
- Mobile’s role in the conversion ecosystem
- The marketers’ value in mobile
- Testing and optimization for mobile
- What to optimize on mobile
- Usability and design
- Mobile segmentation and targeting
Jon VanZile / BtoB / December 6, 2012
There’s a good reason marketing consultant David Meerman Scott calls e-books the “stylish younger sister to the nerdy white paper.”
According to Scott, author of the best-selling “The New Rules of Marketing and PR” (John Wiley & Sons, 2007), e-books can be more graphically interesting, more fun and conversational—that is, with greater viral potential via social channels— than traditional white papers.
Those who follow the publishing world have probably read that e-books now comprise about 30% of total adult fiction book sales and 15% of net revenue for all publishers,Read More