News & Opinions
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SEO Changed Forever in 2013. What Will Happen in 2014?
Jim Yu / Search Engine Land / December 3, 2013
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear.
Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher.
These innovations require SEO marketers to think more closely about the value their content creates for users and to take the technical steps that communicate that value to the search engines. Additionally, with an increasing shift toward mobile, it’s even more important that searchers can quickly find what they are looking for.
Google is leading the way in putting more information on the SERP, better organizing results, and adapting to spoken language. At the same time, Bing has been making innovations in its ability to provide accurate results to users, give more information to webmasters, and optimize for the Windows 8.1 environment.